Seller Benefits

Maybe you plan to own your property for a long time, but sometimes circumstances change and you may think about selling. If that happens, we ask that you consider allowing Farrell & Boswell Realty to list your property for sale and to help you navigate the details of the sales process. Both Bob Farrell and Hank Boswell are licensed real estate realtors and brokers who have specialized in selling many hundreds of East Texas country properties during their decades in business.

What are some benefits we offer you to effectively get your property in front of interested buyers?

  • We list your property in the Multiple Listing Service (MLS) (1.06 MB)—a shared interchange of thousands of properties for sale in our area—available to most other area realtors and their clients. We are members of both the Longview area and Tyler area MLS, so we give your property a wide range of exposure throughout East Texas.
  • We run monthly display ads in the popular Real Estate Book (535.6 KB) which can be picked up for free by anyone at hundreds of stores and other locations.
  • We run classified ads and display ads in local newspapers, as appropriate.
  • We list your property on our much-visited website Our website has registered over 1 million hits over the past few years, and your property details (including plat, map, directions to the property, acreage, price, property photos and more) will be readily available to all who visit our website.
  • Through our shared web agreements, your listing is linked to dozens of other relevant websites (magazines, outdoorsmen, developers, realtors, appraisers, hunters, cattle and horse ranchers, etc.), including large metro newspapers such as Dallas, Houston, San Antonio and others.
  • Land and rural property sales are our primary business (984.33 KB)—not just a sideline to neighborhood home sales. As long-time specialists in country property, we are very familiar with rural real estate-farms, ranches, country estates, timberland, recreation acreage—property such as yours.
  • We keep a pulse on the rural market; we deal in it every day. We know values (13.1 KB), good deals and bad deals. We work hard to get you the best deal with the right buyer.
  • Over the years, a lot of people contact us looking for a piece of rural property. So we have an extensive in-house database (2.84 MB) of potential buyers, and we expose your property to those clients we feel might be interested in your property.
  • We're outfitted to assess and sell rural property. We've got the tools (157.73 KB): trucks, 4-wheelers, GPS devices, rangefinders, aerial photographs, specialized computer programs and other resources to handle rural property and we're not afraid to get our boots dirty.
  • Our owners/brokers are both "country guys"—they've owned rural property for many years. They've cleared land, built fences, dug ponds, built houses, planted and harvested timber, built roads-and they'll share their experience (1.37 MB) with you to help sell your property.
  • We've developed over 20 high-quality country subdivisions throughout East Texas over the years-and these subdivisions attract a lot of customers looking for a place in the country. In some cases we refer them to a listed property (such as yours) instead of property in a subdivision, so you benefit from our subdivision advertising (1.45 MB) also. [Linked document shows our current active subdivisions with lots available for purchase]
  • We have an easy-to-find office location and trained full-time staff that prospective buyers can contact to get information about your property.
  • We've been in business in East Texas for over three decades with the same specialty—country properties. Our business reputation will help sell your property.

Whether you are selling land alone or if your property includes a home or other improvements, we feel we have the greatest experience in country property sales and the widest array of selling resources to expose your property to the largest number of potential buyers. And once the right buyer is located, we stay with you to facilitate the contract and coordinate all the paperwork through to the final completion of the sale.

Thank you for considering us to help you sell your property, if the need arises.

[Disclaimer: If you are already actively working with another realtor, this is not a solicitation for you to switch from their services.]

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 A sampling of ads we've run to market our listings—property just like yours.
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